Overview:
As Huntsville’s oldest and cutest little wine shop, The Wine Cellar came to Mave Marketing ready for a much-needed website refresh. Their previous site was outdated, cluttered, and didn’t reflect the cozy, curated experience customers know and love. Our goal was to create a site that felt just like walking through the store—inviting, thoughtful, and easy to navigate.
We started by organizing their core offerings: wine selections, specialty gifts, wine club, and private events. We brought their story to life through updated photography and visuals that reflected the warmth of the space. We also uploaded professionally filmed customer testimonials and created a dedicated section highlighting their features in local media.
Key functionality improvements included a user-friendly event calendar, simplified navigation, and custom layouts that spotlighted different areas of the business—all while keeping the site clean and mobile-friendly. To give their brand a modern edge without losing its classic charm, we also created an animated version of their logo as a standout branding element.
The Wine Cellar
Project Timeline: March 2023
Note: Website is not currently managed by Mave Marketing.
Services Used:
Website Design & Development
Branding & Visual Identity
Content Creation
Seasonal Updates
Consulting & Strategy Calls
“Thank you Mave Marketing for helping up look great on the web! We had created our own square space website, but a couple of years into our business we felt we needed an update. Courtney was a great help and gave us the glow up we were looking for! She incorporated some client testimonies, clearer categories and form fills for products and services. I feel like Courtney really takes the time to listen to your needs and makes sure you understand how to maintain your site in the future. Mave is efficient and affordable. If you are looking for a website glow up... call Courtney!”