Overview:
Eye of the Eagle, LLC is a short-term rental property nestled in North Alabama, offering stunning views and peaceful accommodations. The owners approached Mave Marketing with a vision: to establish a full brand presence from the ground up. This included a logo, website, and print materials that would reflect the beauty of the property while remaining clean and easy to use for guests and staff.

We began with a custom logo suite, sourcing the perfect eagle illustration and developing two distinct logo variations to be used across digital platforms and print collateral. From there, we designed a simple, property-focused website with a streamlined layout that made the home the star. Key features included a booking interest form, a guest resource section with local attractions, and backend setup to integrate with the client’s Excel-based booking calendar—ensuring ease of use without sacrificing design.

To round out the branding package, we created a custom business card featuring a scenic property view on one side, paired with contact info and a QR code on the reverse. The design reflected the brand's clean aesthetic while giving guests a memorable, easy-to-keep reference.