Overview:
Clean Bright Cleaning is a women-led cleaning company dedicated to high-quality, detail-oriented service. Our partnership began in March 2023 with a full website build and brand refresh. The goal was to create an inclusive, easy-to-navigate online hub for both new and existing clients. We highlighted the incredible women behind the brand, showcased dramatic before-and-after galleries, and integrated custom scheduling forms to streamline the booking process for both clients and the owner.

By February 2024, Clean Bright expanded their marketing efforts with Mave to match their growing business. We took over their social media strategy and management, introduced a custom CRM system for lead capture and organization, and provided broader marketing support beyond social media. We also continued to maintain and optimize their website with updated forms and backend systems to enhance the client experience.

This phase also introduced a goal-based campaign strategy to focus on seasonal service pushes, promotions, and brand visibility. Each campaign was designed with specific results in mind—and paired with strong visuals, thoughtful captions, and the backend support needed to convert.

In 2025, Clean Bright re-signed for another year of support. Alongside ongoing management and strategy, the focus expanded to include community engagement and behind-the-scenes storytelling. We’ve worked to deepen local connections through team spotlights, local partnerships, and real-life content that reflects the heart of the brand.

Notably, during our partnership, Clean Bright was voted “Best of Huntsville” two years in a row (2023 & 2024)—a testament to their dedication to service, and the consistent visibility and trust built through intentional marketing.