Overview:
Arsenal Fitness is a strength-focused gym in North Alabama built on community, consistency, and results. Mave Marketing partnered with Arsenal to bring fresh, creative energy to their social media presence while staying true to the gym’s no-fluff, progress-driven culture.

Our ongoing work includes social media management, custom content creation, and monthly strategy planning to ensure the brand shows up consistently and with intention. We developed creative, community-focused campaigns—like the “Ghosts of Arsenal” Halloween series and the “Elf on the Shelf: Gym Edition” for December—that balanced humor with gym culture and high-quality storytelling.

We’ve also collaborated regularly with Arsenal’s photographer to coordinate content capture during monthly events and training sessions, ensuring their visuals remain dynamic and on-brand across all platforms.

Currently, we are working with the owners as they gear up for their official grand opening and even more community events in the future.